PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

How we work with PPC and Search Engine Marketing?

As far as the search engine marketing and the Pay per Click (PPC) solutions are concerned, we aim at understanding the client, his/her business and thereon their precise online marketing objectives by putting in our time and helpful efforts.

PPC Services and Management Strategy

At LIMS, our PPC management strategy consists of the following steps:

1. Strategic keyword recommendations : Our PPC experts always use professional tools to make extensive keyword analysis for your business/ website, then identifying those keywords that will give you a larger number of enquiries is our next target.


2. Bid Management: Our PPC management team bids only on keywords that are likely to give you great Returns on investment. Bids are monitored very closely with an emphasis on keywords that are most targeted yet least competitive. Our PPC experts are specialized into it


3. PPC Copywriting: In a PPC campaign, an eye catching title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write contents that are catchy and effective.


4. ROI rate report: All campaign reports are regularly documented and shared with clients, as part of our PPC campaign management. Performance data for all keywords can be viewed by clients including click through rate, ROI and traffic reports